If you took an iced tea from an unmanned kiosk this summer when no one was watching, you might have been part of a giant social experiment conducted by Honest Tea.
The iced tea maker tested Americans’ ethics by setting up pop-up booths in 30 different cities this summer. Curiously missing, though, was any sign of a cash register. Instead, the company asked people to pay on an honor system — just $1 per drink, put into a money box located next to the vending machine. Would you pay, or just walk off with the tea? What patrons didn’t know was that a camera lay hidden nearby, recording exactly who paid. Yes, Honest Tea was judging you. The company analyzed their findings and compiled the National Honesty Index, ranking the tea-takers based on their honesty, organized by demographics.
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